For any organisation's marketing · In use at AdventureWorks
Plan and run your marketing from one calendar.
One piece of content becomes the blog post, the social posts and the email. Your contacts, your content and your results sit in one place.
The problem
Sound familiar?
This is AdventureWorks' own story, which is why Marketing Engine exists.
- Marketing spread across four tools: an email tool, a social scheduler, an ads dashboard and a bookings system.
- The same contacts in each, kept in step by hand.
- A lead arrives by Facebook and waits for someone to notice.
- Reports are rebuilt every month from several screens.
The solution
How it works
Write once, publish many.
The content studio turns one piece into a blog post, a LinkedIn post, social posts and an email, with AI drafting a first version for you to refine.
One calendar
for the whole team, with an approval step before anything goes out.
Leads come in and get a reply.
Import a lead list and each person receives your automatic first reply.
Ads are watched for you.
Six alert rules flag spend and performance problems, so you decide what to do.
Reports in your brand,
ready to share.
Safe to send.
Deliverability checks run before an email campaign goes out.
In practice
A closer look: one idea, five outputs
You write one article. The content studio drafts the LinkedIn post, the social posts and the email from it. The team approves them on the calendar, and each goes out on schedule.
What it replaces
A separate email tool, a social media scheduler, spreadsheets of leads and monthly reporting by hand.
Working now at AdventureWorks
Content studio
Content calendar and approvals
Lead import with first reply
Ad alert rules
Branded reports
A Facebook and Instagram publishing connection
Setup wizard for brand and identity
Being built
The first live posts to Facebook and Instagram
Email campaign sending for other organisations
Facebook lead-ad follow-up
A guided connection to your own Facebook account
Proof
AdventureWorks runs its own marketing on it.
Straight answers
- Are my contacts kept separate from other customers'?
- Each organisation has its own settings and identity, and your emails carry your name.
- Do I need a marketing team?
- The calendar and approvals suit a small team or one person.
Built the CruxMS way
Make steps disappear.
The aim is fewer steps. When your systems share one record, the tasks of re-entering, chasing and reconciling go away.
One real thing, one home.
Each fact is stored once, and everything else points to it. Change it in one place and it changes everywhere it matters.
One engine, never forked.
Every customer runs the same current code. Improvements reach everyone together, and your set-up lives in your data.